Thursday, May 1, 2008

Going Green at Interop

For those of you who weren't able to visit our booth at Interop Vegas this year, I wanted to share with you a decision we made prior to the show. In an effort to live our brand, we decided not to print and distribute the standard set of collateral at the show (thus saving paper, fuel, etc). Instead, we created a small card that included a pointer to our new "Download Zone" on the Verdiem website where we're now housing many of our materials.

Overall, we found the response to this change to be incredibly positive, and will work on continuing this practice where possible in the future.

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