Does carbon offsetting make things worse?

Great column by James Murray in GreenerComputing today about the growing trend among many big companies to make carbon offsetting a key part of their sustainability and environmental responsibility strategies.

While James applauds the growing number of companies for making sustainability a priority, he questions whether a policy of offsetting is really helping, or whether it actually contributes to a higher aggregate energy usage by those same companies.

The better strategy, he writes, is to reduce the overall need and usage of energy across the enterprise - starting with IT devices and services but spanning across all energy consumption sources.

Great stuff, James. Read the full article here.