Wednesday, October 29, 2008

Obama and McCain on the Environment

It’s October 29, 2008. We are facing the worst economic crisis since the Great Depression AND we are just under a week away from what many are calling the most important United States Presidential election in their lifetimes (no matter what their age). To truly grasp what an historic moment we are currently living in would be impossible, so we’ll leave that to the real historians.

Today, I’d like to narrow the focus to something more palatable. Yes, we’ll continue to talk about the presidential candidates, but in relation to their views on the environment.

In so many ways, this election is very different from past elections. As it relates to the environment, we’re for the first time seeing two major party candidates who are both deeply concerned about protecting the environment. In the past, the environment hasn’t been given the same consideration. However, there are still some substantial differences between the two candidates’ approaches to the climate crisis. I found a good analysis of the different opinions from Grist.com - http://www.grist.org/feature/2007/07/06/candidates/.

If you are still undecided, or simply looking to learn a little more about your favorite candidates’ position, this is a great resource to start with.  

Monday, October 27, 2008

The Price of Being Scared

For a few days over the last couple weeks, I was convinced the New York Times had shut down its offices and stopped updating its website. The same scary headline about the stock market’s dramatic decline coupled with a jagged graph showing a steep drop seemed to show up day after day. Of course, the Times didn’t close, but the market did continue to drop. 600 points here, 700 there, and you could literally see people’s retirement funds evaporating into nothing.

If you weren’t at least partially scared about the state of the world’s economy, my guess is you either have your entire life savings safely tucked away in a shoebox under your bed, or have decided to ride out the market fluctuations and try to ignore the daily trends.

From the enterprise perspective, there is a lot of fear about the prospect of spending money. The need to meet more stringent budget requirements has become increasingly commonplace. However, organizations that approach the issue as an opportunity are the ones that will likely be the most successful in the long run.  

While it may be challenging, the tightening of purse strings creates opportunities for researching new ways to save money. Coupled with companies’ recent attempts to become more environmentally-friendly, this need to better stretch budgets creates a perfect storm for getting companies excited about researching and ultimately using tools such as network energy management solutions that reduce energy costs and also curb harmful carbon emissions.

It’s a similar concept to gas prices. While no one enjoys paying over $4 a gallon at the pump, absurdly high prices do force consumers and car companies alike to put more effort into researching environmentally-friendly vehicles that cost substantially less to operate on a weekly basis.

The reality is, tough times make us carefully think about our options. To consider solutions that will serve our future generations well is a skill we haven’t always used in the past, but one we must increasingly use in the future.

Friday, September 5, 2008

Forrester Groundswell Award Entry - Social Impact



Name of entry: Edison

Name of company entering: Verdiem Corporation

Category: Social Impact

Edison Info & Download: www.verdiem.com/edison

Availability: August 2008 to Present

Application Description
Created by Verdiem Corporation, Edison is a free PC energy management tool for everyone. It is an easy-to-use, consumer-friendly application that allows users to set energy savings controls on their PCs. To use the application, consumers merely have to download Edison, scroll the savings bar to the desired level, set schedules and forget it.

Verdiem chose to offer Edison for free to people who care about energy efficiency. Whether it’s about saving money or reducing carbon emissions, Edison offers a simple way to fight energy waste. In fact, by taking a few simple steps to activate energy management software, computers can require up to 80% less energy (source). We hope that as people use Edison, they’ll become more aware of the global energy waste problem and possible solutions they can implement at home and on the job.

Edison launched earlier this summer to tremendous enthusiasm and praise from organizations and individuals literally from around the world. At launch, Verdiem challenged consumers to help support the Climate Savers Computing Initiative’s goal of reducing PC-related carbon emissions by 54 million tons by 2010. If just 1% of the world’s PCs – or 10 million – used Edison, we could reduce PC-related carbon emissions by 7 billion pounds, which is equivalent to taking 500,000 cars off the road (source).

In addition to the Climate Savers Computing Initiative, Verdiem also worked with Microsoft’s Sustainability teams and the Alliance for Climate Protection (which is affiliated with the We Can Solve It campaign) to promote the launch.

Along with an environmentally-conscious virtual press conference, Verdiem chose to spread the word about Edison through a variety of social media tools, including our website, Power Alley Blog, Facebook page and the viral videos housed on the Verdiem YouTube channel. In addition, we’ll be interacting with users via regular newsletters that will offer tips and tricks for how best to take advantage of Edison and advice on other ways to fight the global climate crisis. Already we see current users who are so pleased with the tool that they have decided to pass it along to their friends, family and colleagues via personal websites, blogs and in some cases, even company websites.

Within all of the tools that we manage, Verdiem has received and continues to receive comments and questions about the application, and is working hard to keep up the open dialogue with users from around the world.

In all, we believe Edison offers concerned citizens the opportunity to make a huge contribution to solving the global climate crisis with minimal effort, and we look forward to continuing to see how consumers respond to the challenge.

How This Entry Accomplishes Business Goals
Verdiem is a mission-driven company committed to reducing the environmental impact of technology. The most fundamental reason that Verdiem created Edison was to make PC energy management easier for all – at home and at work.

By offering a free tool for everyone to use, we are taking another step towards reducing the burden that technology energy consumption places on the planet, and continuing to demonstrate our commitment to our mission.

However, it’s not enough to simply create and distribute this tool to the public; ultimately, the goal of Edison is to reduce PC energy consumption, which can only happen when people install it and use it on a regular basis. This is why the launch of Edison coincided with a challenge for all consumers to help support the Climate Savers Computing Initiative’s goal of reducing PC-related carbon emissions by 54 million tons by 2010. Verdiem believes that educating people about the incredible amount of energy PCs consume and how they can now address it in their own lives is the best solution. Once people understand the problem and how they can help, they are much more likely to become involved.

To date we have seen strong adoption of Edison from around the world. While we have not yet begun sharing download numbers with the public, we are pleased to see that Edison is being used today in more than 130 countries. In addition, we have received a lot of positive feedback from individuals regarding their impressions of the tool and how it could potentially help in their daily lives.

While our overall goal to reduce the environmental impact of technology, along with our Edison-specific goal of helping the Climate Savers Computing Initiative to reach its goal of reducing PC-related carbon emission by 2010 is far from completely achieved, the launch of Edison and the participation by each new user takes us a giant step closer to addressing the problem and meeting our goals.

Friday, August 29, 2008

From the Desk of Edison Support – How to Manage Multiple User Profiles on a Single Computer

Edison is a global user application, which means that the settings in the application are not user-specific and are subsequently applied to all users on a PC. This is something to keep in mind as you set your work schedule.

For example, if the users of a shared computer tend to use it at different times throughout the day, set the schedule to account for the times that the computer is generally in use for all users.

Thursday, August 28, 2008

Check it out!

Wanted to let folks know we’ve now got a couple more channels for sharing information online. In addition to our corporate website and Power Alley Blog, we’ve got a Verdiem Facebook page and YouTube channel.

Facebook is a great way to track our latest news and read all of our Power Alley Blog entries, and the YouTube channel is a good way to learn more about our company and products (the Verdiem YouTube channel also includes a couple product demos for those interested).

Wednesday, August 27, 2008

Edison featured on CNN and American Public Media

CNN’s “Energy Fix” program last Thursday included commentary on Edison from Verdiem’s Kevin Klustner. To watch the interview online, go here.

If you’re interested in radio coverage, check out this link to hear Kevin discussing Edison and Verdiem’s strategy and goals behind the product on American Public Media’s “Future Tense” program.

Tuesday, August 26, 2008

According to CIO, SURVEYOR Helps Washington Mutual Cut IT Costs

CIO posted a great piece on how Verdiem SURVEYOR has helped Washington Mutual reduce energy costs, energy consumption and related carbon emissions.

According to the article, Washington Mutual has cut PC-related greenhouse gas emissions by 65% and is on track to save $3 million on electricity costs in 2008.

To learn more about how Washington Mutual has implemented and utilized SURVEYOR, read the article here.

Thursday, August 21, 2008

Forrester Analyst Doug Washburn on Green IT Strategies

In a post on SustainableLifeMedia.com, Forrester analyst Doug Washburn calls out two ways companies can easily begin developing their green IT strategies. I’ve reprinted both below, and recommend checking them out.

From the piece, “Green IT Strategy: Where's the Low-Hanging Fruit?”:

1. First measure, then manage. While green IT extends far beyond energy efficiency, reducing IT's energy consumption does offer tangible environmental and economic benefits. To get started, we at Forrester recommend that you measure your green IT baseline – an annual estimate of the energy consumption, CO2 emissions and financial costs of operating IT. By exposing the energy "hogs" within and outside of the datacenter, you’ll be able to prioritize what greening projects will offer the most bang for the buck.

2. Determine whether or not you're in compliance. Depending on your location, proper disposal and recycling of IT assets may be required. If you are not in compliance, now is the time to start. And here's a tip to save time and money: Use your vendors, since they're required to help. If you operate in Europe, the Waste Electrical and Electronic Equipment Directive (WEEE Directive) imposes the responsibility for the disposal of waste electrical and electronic equipment on the manufacturers (a.k.a. your hardware vendors).

Find the full article here.

Wednesday, August 20, 2008

From the Desk of Edison Support – Explaining Why Some PC’s Just Don’t Want to Sleep

In addition to the Power Alley’s postings on current events and product news, we’d like to use this blog as a forum to highlight some of the frequently asked questions (and answers!) we’ve received from Edison users since launch.

Today, we’re explaining why some computers simply will not go to sleep at the time they’ve been set for.

And the answer is…

Edison uses the built-in Windows power management functionality to put your PC and monitor to sleep. Within Windows is a tool called an idle timer which monitors idle activity on your PC and, when the idle timer deems a system idle for a specified amount of time, Windows moves the PC into a lower power state (i.e. sleep mode).

The lack of sleeping – or what we call PC insomnia -- is generally caused by various applications and processes that can reset the idle timer. Some common examples include search archiving, virus scans, backup processes, and interactive web pages. Media applications, when running, are also common examples of items that would keep your computer awake.

Unfortunately, this problem cannot always be solved. However, if you find it happening to you, you can try to close applications that are unnecessarily running on your machine, like a media player.

For the enterprise environment, Verdiem SURVEYOR solves this issue by instituting a separate idle timer that better monitors and controls sleep settings, ensuring PCs always go to sleep as directed.

Tuesday, August 19, 2008

How to Make the Most of Your Edison Experience

So you’ve downloaded and are using Edison on your PC, but are still looking for ways to maximize its impact in your home?

Here are a few tips and tricks to help you accomplish just that.

-Customize your “Work Time” and “Non-Work Time” settings – Take a few minutes to consider the ideal amount of time for your PC to stay on when you are using it for work and when you are using it for fun. For example, you may prefer for your display to turn off after 5 minutes when you are just surfing the Internet, but would rather it stay on for 15 minutes when you are using it for work.

-Carefully examine your work schedule – If you have Edison on a home PC that you don’t actually use for work, consider setting your schedule so that everyday is “Non-Work Time” with a stricter policy.

-Make sure your PC’s settings allow for you to wake it via keyboard or mouse activity – Enabling your PC to wake-up in multiple ways will create a better overall wake-up experience. Tip: If you choose to wake-up your PC using the power button, just make sure you don’t hold it down for so long that it shuts off completely!

How do you make the most of Edison in your home? Let our readers know so they can follow suit!

Wednesday, August 6, 2008

Verdiem announces Edison, the free PC energy management tool for everyone


We are excited to announce today the general availability of Edison, the free PC energy management tool for everyone. The announcement was just made a few minutes ago and in case you missed it, was delivered via virtual press conference with our President and CEO Kevin Klustner joined by Microsoft’s Chief Environmental Strategist, Rob Bernard and Climate Savers Computing Initiative President, Lorie Wigle.

We are really pleased to have the support of Microsoft and Climate Savers Computing Initiative in announcing this news, and look forward to sharing this tool with you and helping you to reduce your carbon footprint at home.

To learn more or get Edison now, just go to www.verdiem.com/edison.

You can also check out Verdiem’s new Facebook page.

Thursday, July 17, 2008

Data Center Grade Energy Efficiency for the Rest of Us

James Hamilton has an interesting set of slides on his blog focusing on ways of improving efficiency of power consumption in large data centers. He examines factors end-to-end, from utility power distribution all the way down to server hardware itself. Data center size, geographic distribution, load characteristics, hardware profiles, power redundancy, etc. are all important variables to consider in the large data center space. An incredibly fascinating read.

What’s also interesting about what’s going on in the data center space is that it reflects in many ways a more laser-like focus on energy efficiency than one would typically encounter elsewhere. Given the scale that data center folks operate on, they’re thinking about the problems that many other types of organizations haven’t even dreamt of (yet). There’s a lot we can learn from what’s going on in that space, and perhaps even a few things large-, medium- and small-organizations can do to help increase their energy efficiency.

Of course, one thing I’ve always thought made sense was to “carpool” some types of server applications onto services like Amazon Web Services or Google Application Engine that are often served in-house (I’m not specifically endorsing any of these services – just throwing out a few possibilities). From an ecological standpoint, all of the energy (no pun intended) that folks who run data centers put into reducing power and cooling costs really does result in a significantly more efficient operation. Running your own application code in someone else’s data center (“carpooling” with many other applications that have been virtualized or are otherwise able to run well-isolated, securely and in parallel) means less energy wasted in your own data center (or more often, server room) in terms of power, cooling, and idle CPU cycles. This form of computing really is coming into fruition as a bona fide utility.

Naturally, not every application or service can be “carpooled” but given the excellent and in-depth work that’s been done in the data center, why replicate or re-invent the wheel? When planning or building new applications, in today’s world, it may make sense from both an ecological and economical standpoint (think of the reduced capital and operating expenses) to consider “carpooling” applications in an energy-efficient data center.

Al Gore Speaks Today on U.S. Energy Policy

A New York Times article from earlier today reported on a global warming speech Al Gore made in Washington D.C. According to the article, Gore called on Americans to work towards completely quitting our reliance on fossil fuels within the next ten years. The speech echoed Gore’s consistent messaging regarding the life-threatening danger the world is currently facing due to global warming, and also highlighted how the goal to end our use of fossil fuels “is achievable, affordable and transformative.”

A couple of interesting scientific facts re-stated in the Times are highlighted below:

“’We’re borrowing money from China to buy oil from the Persian Gulf to burn it in ways that destroy the planet,’ Mr. Gore said. ‘Every bit of that’s got to change.’

And it can change, he said, citing some scientists’ estimates that enough solar energy falls on the surface of the earth in 40 minutes to meet the world’s energy needs for a year, and that the winds that blow across the Midwest every day could meet the country’s daily electricity needs.”

To read more about this speech, visit New York Times or Al Gore’s website.

Tuesday, July 15, 2008

Did you know utility companies will pay your organization to use less energy?

Because of soaring energy prices, there are a large number of utility companies across North America that will actually provide rebates to organizations who implement tools to help reduce energy consumption. In fact, Verdiem’s SURVEYOR software is recognized by many utility companies across the country, and the use of this software frequently enables organizations to receive rebates from utility companies in their area.

A few examples of utility companies that rebate include:

· Avista
· BCHydro
· Bonneville Power Administration
· Hawaii Electric Company
· Idaho Power
· Manitoba Hydro/Saskatchewan Power
· Nevada Power/Sierra Pacific Power
· New York Power Authority
· New York State Energy Research &
· Development Authority (NYSERDA)
· Northeast Utilities
· NSTAR
· Oregon Energy Trust
· PacifiCorp (primarily Utah)
· PG&E
· Puget Sound Energy
· Sacramento Municipal Utility District
· San Diego Gas & Electric
· San Francisco Energy Watch
· Seattle City Light
· Silicon Valley Power
· Snohomish PUD
· Southern California Edison
· The United Illuminating Company
· Wisconsin Focus on Energy
· Xcel Energy (Minnesota and Colorado)

As a point of reference, these rebates are similar to the consumer rebates offered by organizations like Energy Star. Learn more here.

Tuesday, July 8, 2008

Is pricey gasoline the best solution to global warming?

When teachers are educated about the best way to instruct a diverse group of students, they are taught to use a variety of different methods to ensure they are properly addressing dissimilar learning styles.

For those of us that track and participate in the fight against global warming, we are sometimes overly idealistic about what motivates people to work on decreasing their carbon footprint. For some, the motivation is as simple as helping the environment. For others, there has to be a more tangible reward involved.

A New York Times article from the weekend, “At $100 for Tank of Gas, Some Choke on ‘Fill It’,” highlights the continuously rising gas prices and the heavy financial burden placed upon owners of larger vehicles to fill their tanks. The article discusses how many owners of large SUVs are now looking for alternatives.

So perhaps we should look to the way teachers use a variety of teaching methods and apply that to educating people about the damage global warming is causing our planet. Everyone has a different tipping point. To assume that all people are inspired by the same information is both naïve and dangerous, as it inevitably means certain groups of people will not understand the implications that global warming could ultimately have on their lives.

To combat this, it is essential for those of us doing the educating to cater to a variety of different audiences – the environmentalist, the intellectual, the businessperson, to name just a few. Value is in the eye of the beholder, and keeping that in mind will ultimately make us more successful at our endeavors.

Thursday, July 3, 2008

EPA Announces Top 25 Purchasers of Green Energy - Intel & Pepsi Lead

The Green Power Partnership, a voluntary EPA program for organizations who buy green power as a way to reduce their environmental impact, has announced the Top 25 Purchasers of Green Energy.

1. Intel Corporation
2. PepsiCo
3. U.S. Air Force
4. Wells Fargo & Company
5. Whole Foods Market
6. The Pepsi Bottling Group, Inc.
7. Johnson & Johnson
8. Cisco Systems, Inc.
9. City of Dallas, TX
10. HSBC North America
11. U.S. Environmental Protection Agency
12. City of Houston, TX
13. Kohl's Department Stores
14. University of Pennsylvania
15. Starbucks
16. DuPont Company
17. Los Angeles County Sanitation Districts
18. U.S. Department of Energy
19. Commonwealth of Pennsylvania
20. PepsiAmericas, Inc.
21. Vail Resorts, Inc.
22. New York University
23. NatureWorks LLC
24. Staples
25. The World Bank Group

Source: http://www.epa.gov/grnpower/toplists/top25.htm

Tuesday, July 1, 2008

Green Up Seattle!

A couple weeks ago, we got our power bill from Seattle City Light that also included an insert marketing the “Green Up!” program for SCL customers. Here are some details straight from the website:

What is Green Up?
Green Up is Seattle City Light's voluntary green power program for residential and business customers. By enrolling in Green Up, customers purchase green power for a portion of their electricity use and demonstrate their support for wind power and other new renewable energy projects in the Northwest. Choosing green power reduces our reliance on fossil fuels, improves air quality and helps reduce the growth of climate-warming emissions. The Green Up program is Green-e certified and fulfills LEEDTM Project green power requirements.

How does Green Up work?
Green Up customers make voluntary payments on their electricity bill to cover the slightly higher cost of producing and integrating renewable energy into the Northwest grid. These funds are used to acquire Renewable Energy Credits (RECs) equal to the amount of customer demand. Participating in Green Up does not change how Seattle City Light transmits and distributes electricity to your home or business.

How do I sign up?
Residential customers may purchase green power in increments of 25%, 50% or 100% of their electricity use for $3, $6 or $12 per month.

We are planning to begin purchasing green power at our house, and whether you live in the city of Seattle or elsewhere, you might also want to research ways to begin supporting renewable energy initiatives.

Friday, June 27, 2008

Can You Imagine Life Without Plastic?

More and more, we’re hearing about the dangers of plastic, the harmful chemicals involved in the manufacturing process and the need to start eliminating it from our everyday lives.

It’s a challenging proposition – think about all those iced lattes you have in the summer, the “to go” containers you frequently carry home with you from different restaurants, and the sheer number of items in your household that contain at least some plastic.

This is a great example of a place where small changes are the way to go. If you’re one of the people aiming to eliminate plastic from your life, start small. LifeWithoutPlastic.com has a lot of great plastic-free products that they offer as alternatives to traditional plastic-filled products.

In addition, their website also features a section called “Facts on Plastic” that discusses the health risks associated with plastic and also provides a lot of detail on what all the different resin codes on the bottom of plastic containers mean for the average consumer. Beyond that, they provide tips for living a more plastic-free life if you are interested.

Thursday, June 26, 2008

The Malware Arms Race as Hidden Ecological Threat

Most often, when people think of ways in which they can conserve energy with their computer, they tend to focus on finding ways to more effectively manage their power management settings (for example, by using our SURVEYOR product), or alternately, people try to figure out ways in which to make the software and hardware they use more energy-efficient.

Originally, what I was going to write about was how malware (viruses, botnets and spyware) can infect huge numbers of computers and turn them, often unbeknownst to their owners, into power-eating zombies – carrying out compute-intensive tasks, sending huge amounts of spam, and otherwise just wasting a lot of CPU cycles and thus energy. With some sources [1,2] pegging botnet sizes at an average of roughly 20,000 computers (with many examples of significantly larger botnets), the aggregate annual global energy waste generated by malware could reasonably be estimated to be in the tens of millions of kilowatt-hours or more. In reality, malware is a real and growing ecological threat and financial drain – it’s a grim scene, and one few people are talking about.

But there’s a bit more to the story than just going on the offensive and trying to put an end to malware, as many out there are nobly endeavoring to do. There’s really, effectively, an arms race going on between anti-malware software vendors and malware creators. With each innovation in anti-malware technology, malware creators find a new way to sneak in and exploit some new flaw or technique. As anti-malware technology evolves, it’s worth considering how much extra processing overhead computers and servers must now carry out in order to ensure that data being exchanged is “safe”.

While there will likely always be millions of PCs that will live out their entire natural service lives as energy-sucking zombies without a lick of malware protection, those other computers and devices that do have anti-malware software are also consuming more power than they theoretically should need to (e.g. by having to continuously scan incoming files, memory, the registry, etc.) – simply as the cost of doing business in today’s world. While anti-malware software is incredibly sophisticated, and most of the high-quality products out there are very well-implemented and as courteous and efficient as possible, this still does not take away from the fact that the malware arms race has a real cost in terms of extra energy consumption. I’m not sure how exactly one would quantify the energy cost of this arms race, but it certainly would be interesting (and depressing) to have that data in order to consider the true carbon footprint of the global malware battle.

So what do we do from here? Aside from continuing to research and implement many of the incredibly smart (and respectful and non-invasive) anti-malware solutions at higher levels than just individual clients (e.g. at the network-level), an easy thing we all can do is to simply make sure we power-down or put to sleep our computers when they’re not in use. Of course, we offer the SURVEYOR product here at Verdiem for larger organizations to help reduce power consumption, but individual users can also do their part by taking five minutes or less to ensure that their PC power management is enabled and configured to put their computer to sleep during idle times.

When an idle computer is powered off or sleeping, it has a vastly smaller surface area needlessly exposed to invading malware. Aside from the obvious energy savings of effective power management, that computer also becomes one less player in the hidden global ecological threat that is the malware arms race. That’s something I think we can all feel good about.

[1] http://www.washingtonpost.com/wp-dyn/content/article/2006/02/16/AR2006021601388.html

[2] M. Abu Rajab, J. Zarfoss, F. Monrose, and A. Terzis. My botnet is bigger than yours (maybe, better than yours): why size estimates remain challenging. In Proceedings of the first annual workshop on hot topics in botnets, March 2007.

Sustainable Summer Ideas

Summer has officially begun. Gas prices are at a record high. And concern for global warming has never been greater.

At a time when the kids are out of school and our vacations are under way, it behooves us to keep focused on trying to live more sustainable lifestyles. We've got a few suggestions for ways to do that:

Summer Tip #1: Summer is all about getting outside and exploring. This year, think about skipping the annual road trip and travelling by train instead.

Summer Tip #2: Save money! Figure out ways where you can cut energy costs to save money at home. Turning off lights/computers/appliances at home and walking or bussing instead of driving are some easy ways to save some cash that can then be applied to more interesting activities.

Summer Tip #3: If your kids are staying home with you, now might be a good time to spend learning about ways to be more environmentally-friendly. You can even turn it into a game - offering prizes for remembering to recycle, taking public transportation or dropping energy usage. Remember to keep it simple and don't expect too much right away.

We hope you enjoy your summer!