More than 500 brand marketers, agencies and green marketing specialists are in
While the ranks of early adopters in the sustainability movement are growing, and the volume of interest at an individual level also grows daily, that interest still pales to our collective focus on other national issues.
Yes, we’re worried about the environment, but not yet enough. Not enough to make it a national priority, and not enough to take collective action at a meaningful scale.
The critical mass of worry and action is still largely focused on the coasts. The West Coast, and
But the Midwest – where energy prices are almost half what they are in
Products like the G Diaper may lead the way. It’s something every parent needs, it’s still disposable, but it’s also flushable. It’s biodegradable through our existing waste management systems, vs. sitting in landfills.
It’s continued innovations like this that will take sustainability from early adopters all the way to Peoria.