One would expect a conference about sustainable marketing to be full of sustainability options and strategies itself. For example, upon registration for Sustainable Brands 2008, each attendee had an option to purchase an offset for their travel to and from Monterey.
Now that I’m here, I can see to what great extent sustainability permeates the entire event. Almost everything here is biodegradable, recyclable, organic or offset. Some examples:
- The program was printed on 100% post-consumer recycled paper from Mohawk Fine Papers, using 100% soy-based ink from GreenerPrinter
- Conference signage was printed by EcoBanner; 100% of the signs can be recycled or reused
- The conference tote bags are 100% recycled cotton canvas, and conference t-shirts are made of organic cotton and printed at an eco-friendly fabric printer
- Even the A/V equipment and strategy for the show emits 58% fewer carbon emissions vs. the typical conference A/V needs
What’s struck me the most – if I had experienced all of this at any other conference – I probably wouldn’t have noticed it was eco-friendly. There’s no reason more of our industry get-togethers can’t be like this.