Thursday, June 19, 2008

The Irony of Information

Over the weekend, the New York Times posted a story from Alex Williams entitled, “That Buzz in Your Ear May Be Green Noise.” As you can imagine from the title, the article was largely about the incredible amount of [sometimes conflicting] information on going green. As Williams describes it, “Two years after ‘An Inconvenient Truth’ helped unleash a new tide of environmental activism, green noise pulses through the collective consciousness from all directions.”

Ironically, I read this article shortly after I picked up National Geographic’s “Green Guide” magazine, one in a series of publications produced by top tier media corporations tailored at those interested in living a more sustainable lifestyle and understanding some of the key issues involved.

While scientists are nearly all in agreement regarding the existence of global warming, it seems consumers are reaching a level of information overload regarding “green living,” and sometimes this information is not all complementary.

In closing the article, Williams highlighted a couple organizations who have specifically tried to simplify the process for consumers, pointing to the Natural Resources Defense Council’s website, where users can choose the depth of information they receive. In addition, Williams cited Greenpeace’s new strategy to help people to better understand environmental concerns through combining them all under the umbrella of climate change instead of separating them into distinct categories.

We’d like to hear from you - what organizations do you find produce the most consistent and helpful sustainability information?

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