Andrew Winston, co-author of the fantastic book Green to Gold, started the day this morning at Sustainable Brands 2008 with a quick update on green marketing and innovations across various industries. What struck me most from his comments were the innovations that were neither complicated nor still in development.
Two quick examples:
If you watch UPS trucks and vans delivering packages around your area, you will notice they no longer make left-hand turns. UPS trucks now only make right-hand turns, even if it takes a little longer to get there.
Why? Left-hand turns mean sitting at red lights far more often, which means idling, which means wasting gas. By only taking right-hand turns, UPS is cutting their gas consumption (and gas budget) significantly.
No traditional cleaning products, no chemicals. Just tap water.
They’re doing this by ionizing the water to separate the acid from the base, then applying it to the floor in two separate parts. As the two re-form on the floor back into tap water, the re-ionization process picks up the dirt. Early reports from facilities managers say that the tap water approach is actually doing a better job of cleaning floors than the chemicals and other cleaning supplies they’d been using before.
According to Winston, ionizing water has been used to clean wounds in hospitals for several years. Someone recently thought that technology might work on the hospital floor, thus an innovation was born.