Tuesday, November 6, 2007

NFL highlights by candlelight?

Interesting analysis by Earth2Tech today about NBC Universal's Green Week.

Sunday night's NFL studio show on NBC looked odd at best with the lights off (and looked even worse in HD). The fact that the studio talent clearly weren't taking the PR stunt serious didn't help things either.

NBC should be applauded for bringing much-needed additional attention to a growing global problem, but a week's worth of coverage, green-tinted logos and programming placements is just a start. As the last post pointed out, consumers don't just want promises and marketing campaigns. They demand results.

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