According to the BBMG Conscious Consumer Report, the vast majority of Americans not only expect business leaders and marketers to provide environmentally-conscious products, but they're adamant that those "green-friendly" claims are backed up with legitimate practices.
“In a world of green clutter, conscious consumers expect companies to do more than make eco-friendly claims. They demand transparency and accountability across every level of business practice. Avoiding the green trap means authentically backing your words with socially responsible actions,” says Raphael Bemporad, founding partner of BBMG.
What does this mean? Results. It's important to tell customers what you're doing, but also show them the impact. Show the before and after. Demonstrate the real difference you're making for the environment, and earn the trust, respect and business of your current and future customers.
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